Desktop Marketing Solutions Inc. (DMSI), a software and consulting services firm that specializes in data-driven solutions for multi-channel retailers, is changing its name to WiseGuys Marketing.
"When our company was founded in 1998, 'Desktop Marketing' was new and innovative, reflecting the increasing computing power of desktop workstations," explained Bruce Gregoire, founder and CEO of WiseGuys Marketing. "Since then, the services our company offers have expanded considerably, and our original branding no longer represents the full scope of what we do."
"We decided to take the name of our award-winning WiseGuys flagship software, as that brand is well known in our market. WiseGuys also extends across all services: namely, digital and multi-channel marketing, consulting, analytics, and, of course, software," continued Bruce Gregoire. "We believe our clients will benefit measurably with this change, from a more consistent understanding of the breadth of our services."
About WiseGuys Marketing
WiseGuys Marketing is a full-service resource for small to mid-sized multi-channel marketers that sell across websites, email, mobile, catalogs and retail stores. The company offers a combination of experience in direct marketing, database marketing, and catalog retailing. Services include marketing analytics, data hygiene, predictive modeling, segment targeting (RFM analysis), matchback analysis, attribution, lifetime value (LTV), and multi-channel strategy consulting.
The company's flagship software is WiseGuys CRM, an application that uses RFM and LTV analysis to identify highly targeted audiences for marketing campaigns, delivers personalized messages, and tracks results.
Bruce Gregoire, founder and CEO of WiseGuys Marketing, is an Adjunct Professor at the Carey School of Business at Johns Hopkins University (JHU), where he founded and currently teaches the Customer Relationship Management (CRM) course at the graduate level. WiseGuys Marketing is headquartered in Falls Church, VA.