This week, e-mail service provider Responsys has followed predictions and reported growth across its global operations, with a 60% revenue growth in Europe in 2009, as well as a new office opening in Sydney, which has opened to help expand Responsys' client base in the Australia and New Zealand region. “E-mail is becoming a power channel for any business that has some sort of online presence,” said Scott Olrich, CMO at Responsys. “Not only is it an effective channel, it is an efficient channel.”New client wins for Responsys in the US include the Build-A-Bear Workshop, Chico's FAS, LaTienda.com, PayPal, the Sears Holdings Corporation and Title Nine Sports.
Olrich said that the growth of e-mail has focused on conversion and retention. Responsys has been focused on automating services and lifecycle marketing including developing welcome messaging, and implementing triggered messaging, shopping cart abandonment and transactional messaging. In addition, Olrich said that e-mail is at the center of emerging interactive channels including mobile and social media. “The whole interactive marketing space is gaining a lot of momentum and the e-mail marketers themselves sit at a pretty powerful place at the table,” added Olrich.