Thursday, October 05, 2006

CommercialWare Releases Vers. 10.0

CommercialWare, Inc., a division of Datavantage, and a provider of cross-channel commerce solutions for retailers, has announced major updates in version 10.0 for its cross-channel retail suite, including CWDirect, CWStore and CWData/Analytics.

Version 10.0 of CWDirect provides retailers with even greater flexibility for extending and offering promotions and special offers. For example, enhanced loyalty program capabilities can now be automatically applied to the qualifying order or be configured to take effect on the next subsequent order, further supporting the retailers’ objectives of delighting the customer and earning repeat purchases. Promotional activity can also be non-offer specific and accessible to all customers, allowing personnel to suggest additional items for cross-sell and up-sell opportunities. Additionally, refinements to the application of promotions, such as free shipping, free gifts, and discounts just prior to the check out process, provide precise order total and freight calculation before payment is requested.

To maximize warehouse efficiency, the picking logic has been enhanced to use quick pick zones. This is ideal for fast moving items and can be leveraged to streamline the order picking process and improve productivity. To further improve efficiencies and expedite the check-out process, enhancements to recognize the type of credit card based on the first few numbers have also been delivered.

System enhancements to CWStore that support merchants in the obtainment of PCI compliance have been included, with data security, password access controls, and encryption among the improvements.

The process to update existing clients has been straight forward, non-disruptive and is usually accomplished in less than three hours. This gives retailers the ability to easily take advantage of the new features in CommercialWare’s suite of cross-channel retail solutions as they gear up for the holiday season.

“CommercialWare continues to deliver rock solid upgrades for cross channel software solutions to its retailers,” said Jane Cannon, Chief Operating Officer at CommercialWare. “This is evidenced by survey results and recent awards in both The RIS Leaderboard and Apparel Magazine.”

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