Tuesday, July 14, 2009

Deluxe to Buy Aplus.net

Direct magazine reports that Deluxe Corp. plans to acquire Aplus.net, an online marketing services provider, for $30 million.

The company has also completed the purchase of search engine marketing firm MerchEngines.

Deluxe expects to incorporate Aplus.net into its Hostopia unit which it acquired last June.

Upon closing, this purchase will bring more than 80,000 small business subscribers of shared Web hosting, hosted e-commerce stores, managed e-mail services, domains and other Web site management applications, according to Deluxe.

MerchEngines' systems aim to help small businesses acquire new customers by generating visitors to their Web sites.

The Aplus.net transaction is expected to close by the end of July. The MerchEngines deal closed on July 8.

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