A couple of weeks ago it was VendorNet. Now, reports Internet Retailer, the marketing services division of GSI Commerce Inc. has acquired FetchBack Inc., a provider of online display advertising retargeting systems for more than 500 advertisers.
FetchBack’s technology delivers targeted ads to consumers as they move around the Web and after they have left the Website of a client retailer, helping e-retailers recapture lost prospects. FetchBack also offers an analytics platform that provides clients with insight into their online advertising campaigns.
GSI Commerce, a provider of eCommerce and interactive marketing technology headquartered in the Philadelphia suburb of King of Prussia, PA, says the acquisition expands the breadth of its marketing services with an advanced system that complements its existing offerings and enables it to move into new vertical markets.
Thursday, June 03, 2010
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