The new "InFront" solution from Endeca is a customer experience management (CXM) platform designed to power adaptive digital experiences for customers through multiple channels, integrating backend technologies and data sources with an eCommerce site to deliver enhanced customer experiences to display to the shopper relevant content and merchandising across unpredictable customer paths.
What's more, retailers can create and manage experiences without IT assistance, and deliver content without having to predict customer paths or set up scenarios in advance.
Utilizing all underlying product data and content, merchants are able to influence customer behavior regardless of where or how customers choose to engage: online, on-the-go on their smartphones, or on a kiosk in a retail store. And with integrated analytics and agile business user tools, InFront solutions help businesses adapt to changing market needs, influence customer behavior across channels, and scale a relevant and targeted experience for every customer.
Put the business in control: business teams want to make customers happy, but they also need to meet business goals. Using Endeca's Page Builder lets business teams guide and influence customers along every unpredictable path or unforeseen context with advanced merchandising and content targeting tools.
Leave no content and data behind: consumers expect access to relevant and intelligent experiences, wherever and whenever they find you. Page Builder lets businesses get personal by extending the investments they’ve already made in content, technology, and data to target and personalize every click. And InFront Intelligence helps business teams make decisions that drive business performance, by providing insight into what’s happening inside and across the entire organization.
The new release also is expected to provide fast insights into all customer touch points by leveraging Endeca’s Business Intelligence product, Latitude.
Endeca's solutions give IT departments the agility to adapt to diverse and changing information through its MDEX Engine technology, a patented hybrid search-analytical database. This drives the industry-leading Guided Navigation user experience while consistently helping end-users find the information they need and understand what they found. Of the top 100 online retailers, nearly half use Endeca’s technology to make products more "findable," including Walmart.com, Target.com, and The Home Depot.