TurnTo Networks today announced that it has become a Demandware LINK Technology Partner, joining a community accelerating adoption of eCommerce technologies complementary to the Demandware Commerce platform.
Through the LINK Technology Partner Program, TurnTo has developed a
pre-built integration between its Social Q&A Platform and Demandware
Commerce, making it possible for Demandware clients to implement its
Social Q&A solution in a fraction of the time normally required.
“Demandware is excited to have TurnTo as part of our LINK Technology
community. Fresh, unique content is increasingly important to
successful online merchandising, as is meaningful shopper engagement.
The TurnTo solution delivers on both these goals, providing a key
element in a well-rounded ecommerce strategy,” said Jamus Driscoll,
Senior VP of Marketing for Demandware.
TurnTo’s social approach to product Q&A enables shoppers to get
their questions answered by previous purchasers of the product they are
considering. The patent-pending “active outreach” model delivers
answers in under an hour, on average.
Merchants experience conversion
lift of 300-900% for shoppers using the system and SEO benefits from
tripling the user-generated content (UGC) produced by their customer reviews
“Being able to easily add our Social Q&A system to sites built on
the Demandware Commerce platform is exciting for us and great for
retailers. Several Demandware clients have already experienced the ease
of integration and witnessed firsthand the amount of UGC our system has
generated for them on their product pages,” said Cathie O’Callaghan,
TurnTo Director of Marketing.
The Demandware LINK Technology Partner Program provides Demandware
clients with a rich of set of pre-built integrations to eCommerce technologies and applications that support revenue-generating opportunities and enhance the brand experience. By reducing
the cost and complexity of integrations, Demandware LINK allows
retailers to adopt innovative third-party technologies quickly and
cost-effectively, allowing them to accelerate time to market and realize
a faster return on their investment.