ChannelAdvisor, a global eCommerce software provider that helps retailers be seen and sell more across online channels, has announced its 2012 Autumn Release, introducing a new feature to manage Google Shopping, along with enhancements to its "Repricer" technology and Marketplaces solution.
Google Shipping Technology
Central to this year’s Autumn Release is ChannelAdvisor’s Google Shopping technology that was created to overcome the challenge of managing and optimizing Google’s Product Listing Ads (PLAs), which are the foundation of Google’s new commercial marketing program. Combining the power of ChannelAdvisor’s feed management software with reporting and optimization technology specific to PLAs, this new offering provides retailers a unified platform to manage this important channel.
“Google has been one of the most successful marketing outlets for our customers, and the launch of Google Shopping presents an exciting opportunity for us,” commented Scot Wingo, CEO of ChannelAdvisor. “Our experience in the industry and established technology allowed us to respond to the new Google Shopping program with a powerful feature that will help retailers be more strategic and successful on this essential online channel.”
Rule-based Pricing Adjustments
The Autumn Release also introduces enhancements to ChannelAdvisor’s Repricer, a feature that offers rule-based price adjustments on Amazon. By improving the functionality of the Repricer, retailers are now able to implement more profitable strategies by repricing their most important items at faster frequencies.
Unlike other repricer tools in the industry, ChannelAdvisor’s enhanced feature includes predictive capabilities that enable retailers to test each individual product in real time to gauge performance, and then make adjustments accordingly.
“Price is one of the determining factors in winning the Amazon Buy Box, so we have made some powerful changes to our Repricer feature,” commented Link Walls, director of product management at ChannelAdvisor. “With the ability to employ advanced strategies, the Repricer is helping our customers succeed and be more profitable on Amazon.”
ChannelAdvisor has also augmented its Marketplaces solution to provide retailers additional support for established marketplaces like eBay as well as new and emerging marketplaces such as Newegg, Sears, OneStopPlus.com and Best Buy. Retailers will benefit from a variety of enhancements such as new functionality that enables a more efficient listing process for their products.