Tony Marchese of Morse Data, vendor of the InOrder OMS, writes on the InOrder Innovation email newsletter about Giving Shoppers What They Expect With Customer Feedback -- and provides detailed exanples, as shown below.
This issue of InOrder InOvation features details about one of our latest software updates, which we're very excited about!
Interact with your customers and keep them involved in the shopping
experience with the InOrder Web Customer Feedback module. This new
module adds a social aspect to your website that keeps your customers
engaged with feedback about your products and services, comments,
questions and answers.
Reviews add value to your website, and shoppers expect them. They
want to know what they're buying before they buy it. They want to know
if they'll like a product, how it works, and what others think about it.
They also want to know about you. They look for opinions before they
shop, while they're shopping, and they tell others all about the product
and their shopping experience.
Customers can rate and evaluate your products, and readers can add
comments. You can encourage questions and answers, reply to feedback,
answer questions, or add comments to a thread. You can approve and edit
reviews and comments before publishing them because you have full
control over all feedback.
Use this menu-driven module to define your own feedback pages for
your customers. For example, "Q&A," "Share Your Expertise,"
"Installation Experience," "Recipes," or even general "Community" or
"Events" sharing pages.
Customer feedback builds customer confidence and trust, and you can
use it to improve your customer service with responses. Returns are
reduced because customers know what to expect after reading reviews. Why
not let your website be the one shoppers go to for trusted information and final purchase?
Clicking the name of a reviewer displays all reviews by that person
with an average rating. This average rating applies to the subject, and
can be provided for a user, a product, or a hierarchy.
Readers may indicate whether or not a review is helpful with custom
buttons. Votes for helpful reviews are accumulated and counted for
sorting by the most helpful, least helpful, low to high, and high to
low. Ratings may also be sorted by most recent, newest rating, and
The InOrder Customer Feedback Module can be used with the InOrder
Email Communications Enhancement to increase customer participation. You
can thank your customers for their purchases, send personalized Email
to follow-up on orders, and invite them to rate the products they
purchased or comment on existing reviews. This cutting-edge module
integrates with customer service to view customer feedback, with
Merchandising to view SKU feedback while working with your product
database, and with Contact Management to view feedback in customer
When shoppers search for reviews and find your website in their
search results, your website has a better chance of being seen. Add
content and increase traffic to your website with the InOrder Web
Customer Feedback module.
For more information about any of these features, call 1-888-667-7332
or send email to email@example.com