Evolving from a concession-only store-based business to an omnichannel retailer requires strategic thinking. Jacques Vert Group, the British fashion house and womenswear concession retailer, resolved this by making new internal appointments to ensure the business had a new retailing platform fit for its purposes and best placed to take the business forward.
Key to the business is to harmonize the inventory, ensure availability, and deliver the brand promise to both the trade and a growing number of direct customers.
Jacques Vert relied on its incumbent Merrit retail sales platform supported by Retail Assist for the Product Lifecycle Management and buying function, as well as the merchandising, plus a WMS for logistics. They implemented a new eCommerce platform from DemandWare with its ability to scale and manage the challenges of cross-border direct retailing; this was handled by London-based Tryzens.
But the big challenge for the business was how to join all this together to provide a robust, efficient end-to-end solution centrally supporting the business with real-time information. A modular OMS platform from MNP Media Ltd. in Salisbury now provides the crucial middleware. Integrated to receive the basic SKU information from Merrit, the OMS further embellishes product information, manages the local inventory, and presents this to all direct sales channels. Receiving orders from 9 concurrent websites, the OMS allocates inventory in real-time to ensure customer expectations are managed. A Sunderland-based customer service team uses the OMS to provide order taking and customer services for all channels.
The selection of the OMS platform was based on MNP’s proven track record of high volume order processing together with its experience in multi-channel retail both in the UK and overseas. As MNP's clients include Lakeland Limited, Kurt Geiger, Pure Collection and LK Bennett, Jacques Vert Group considered it was in good company.