Friday, June 20, 2014

Frugi's Growth Required Scalable Solution

Frugi, a fast-growth Cornish based ethical organic clothing brand started by Lucy & Kurt Jewson, recently celebrated its tenth year. The business has experienced unprecedented growth and has won the Queens Award for Export.

Fortunately, a new scalable retail platform from MNP helps keep the fast-paced growth on track. The immediate challenge was inventory management and real-time integration to ensure a consistent brand experience regardless of channel, which for Frugi’s include direct sales via catalogues, online marketplaces, and separate B2B and B2C eCommerce sites. In addition, B2B is a major part of the business for Frugi, including sales to John Lewis and a significant number of independent stores.

The capacity to deal with high double-digit growth, manage inventory by channel, provide a holistic view of customers, and support top-line scalability were key factors for Frugi, as they are for many of MNP’s fast-growth client base.

MNP's OMS (order management system) was selected to provide the central enterprise retail platform, real-time inventory management for all sales channels, and bi-directional Web service feeds with the bluCommerce eCommerce platform. The OMS centralizes customer data for customer service and to enable the marketing team to grow top-line sales from the extensive customer data available. Marketing will be driven from segmented customer-level attributes, with outputs to third-party service provider More2.

MNP provides a modular approach to enterprise retailing solutions including PLM, PIM & Buying, OMS, WMS, and in-store tablet solutions in the UK, Germany and USA.

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