Niche casual retailer Crew Clothing has adopted defensive measures to help reduce retail fraud across their growing omni-channel operation. Using third-party service provider ACI Fraud Shield, Crew Clothing can now screen Web orders with both generic apparel fraud prevention and custom fraud rules.
As part of the OMS solution from MNP, the ATC Fraud Shield service applies a unique score to each order, which the MNP order management platform reviews and applies logic to in order to determine if the order remains held or is sent through to fulfillment.
After only three months, the deny rate on transactions from rigid fraud rules was reduced down to 12%. With further analysis and rules adaptation, this level has been further reduced to just 3% with no associated increase in fraud levels. Revenue has been maximized as a result.
Crew Clothing began trading in the UK in 1992 in coastal towns and developed a strong following of mail-order
customers on the back of their success in stores. The company has grown significantly and now operates 78 stores with
a thriving online presence, as well as successful mCommerce and call center sales channels in the U.K. and EU. Crew Clothing is planning significant growth on this foundation platform, which also delivers a flexible customer experience.
MNP, headquartered in Salisbury, UK, and with offices in Delaware in the US, is an omni-channel retail solution provider. Their enterprise retail platform is modular and comprises OMS, WMS, Buying &
Product Management, Storefront and in-store tablet solutions. Users of the platform include Lakeland Limited, Kurt
Geiger, LK Bennett and Isabella Oliver. For more information, please visit www.mnpretail.com.