Fry Acquires Pinnacle Rock

Fry, Inc., an e-commerce design, development and managed services provider, has announced the acquisition of San Francisco-based Pinnacle Rock Associates (PRA), which provides a multi-channel order management and fulfillment system along with business and technology consulting services to multi-channel retailers, catalogers and consumer goods manufactures.

"The acquisition of Pinnacle Rock Associates complements Fry's existing offerings to retail and consumer goods clients," said David Fry, president and chief executive officer of Fry, Inc. "We are very excited to integrate the expertise of the PRA team into Fry. Fry has always been a leader in providing transactional Ecommerce solutions. With the added services and experience of the PRA team, we can now offer clients enhanced services across the entire retail value chain."

Pinnacle Rock Associates, which has 35 employees, will operate as a division within Fry. The San Francisco office of PRA, along with Fry's San Francisco office, will expand Fry's presence on the West coast.

During the past year, Fry and Pinnacle Rock worked on joint projects together for major retailers. "In the time we've worked with the PRA team, we realized there was a natural fit and a cultural connection beyond periodic projects," Fry said. "We complement each other's services, and together we'll be able to better serve clients as well as enhance our market position."

Terms and financial details of the acquisition were not disclosed.