Monday, March 12, 2007

Hershey’s Gifts Selects GSI Commerce

March 5, 2007 – GSI Commerce Inc. (NASDAQ: GSIC), a leading provider of eCommerce solutions, today announced it has signed a multi-year agreement with The Hershey Company (NYSE: HSY), "North America’s leading chocolate and confectionery manufacturer," to provide a full-service, direct-to-consumer solution for its online gift store and catalog, Hershey’s Gifts (www.hersheysgifts.com) and Mauna Loa (www.maunaloa.com).

Services GSI will provide to Hershey include eCommerce and order processing technologies, personalization and fulfillment of chocolate gifts, and customer care support for Web, catalog and business consumers.

The Hershey Company agreement marks GSI’s entry into the online retail category of specialty foods. GSI provides solutions for over 60 partner clients through an integrated eCommerce platform comprised of three components: technology, logistics and customer care, and marketing services.

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