Sunday, January 27, 2008

Omniture Acquires Visual Sciences

On January 17 Omniture, Inc. completed its acquisition of Visual Sciences, Inc. (which last year acquired WebSideStory, a leading Web Analytics platform), creating a company with more than 1,000 employees, over 4,000 customers, and 14 offices worldwide including: Utah, San Diego, Virginia, San Francisco, United Kingdom, France, Germany, Denmark, Sweden, Japan, China, Korea, Singapore and Australia.

Visual Sciences’ employees will continue to be located in their San Diego, California and Herndon, Virgina offices. All Omniture employees located in the San Francisco Bay Area—including the Visual Sciences and Offermatica teams—will be brought together in Omniture’s San Francisco office.

Omniture’s more than 4,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

The Omniture product line now includes:

* Omniture SiteCatalyst®—the industry’s number one Web analytics solution.
* Omniture Discover™ and Discover OnPremise™—advanced segmentation and analytics available both on demand and on premise, incorporating the Visual Sciences Platform 5 technology.
* Omniture Genesis™—automated integration of Web analytics and marketing applications using a “Plug and Play” interface.
* Omniture SearchCenter™—automated search marketing for optimizing SEM results.
* Omniture Site Search & Publish™—Site search and Web content management for Web site optimization.
* Omniture Optimization Suite™—the industry’s most comprehensive testing and targeting solution uniting the Offermatica and Touch Clarity products.

HBX Analytics will be rebranded as Omniture SiteCatalyst HBX, and will continue to be supported until the key features have been integrated into Omniture SiteCatalyst.

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