Thursday, July 31, 2008

SiteCatalyst adds mobile tracking

According to Omniture, the new version of SiteCatalyst, its Web Analytics solution, incorporates mobile measurement to give marketers better identification of unique mobile visitors and clearer identification of device types, helping marketers better understand how to design their sites for mobile users. It also provides a view of visitors by country and carrier, helping marketers tailor Web advertising to specific audiences.

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