News and information about systems and services for managing direct commerce.
Monday, October 06, 2008
Customer Service Benchmark
Netflix reports that 375 customer service representatives are enough to handle calls from the company’s 8.4 million customers, answering most calls within a minute. In addition, it has received the top ratings in online retail customer satisfaction by both Nielsen Online and ForeSee Results.
Ernie Schell is Director of consultancy Marketing Systems Analysis. He has over twenty years experience consulting with direct marketing, eCommerce, and fulfillment companies in specifying, selecting, and implementing order entry and fulfillment systems.
Ernie was Editor of Target Marketing from 1981 to 1983. Since founding his own consulting firm, he has contributed hundreds of articles and reviews to Catalog Age, Operations and Fulfillment, Target Marketing, Catalog Success, and Multichannel Merchant magazines. He is a regular speaker at the National Conference on Operations & Fulfillment, and makes presentations at numerous other business and marketing conferences in the US and the UK.
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