Wednesday, June 17, 2009

eCommerce Solution Search

At a panel discussion at Internet Retailer Conference with Bill Zujewski, Vice President, Product Marketing, ATG: many merchants are unhappy with their current eCommerce solution and are looking for alternatives.

So the beat goes on... It's hard to know if the "unhappiness" is a function of the inability of the platform to evolve, or lack of flexibility, or scalability, or control that the user has. One of the factors is undoubtedly "function envy" that e-merchants must inevitably suffer from as they troll the competition and even non-competitive sites. That, plus the avalanche of new technologies and social media, some fad-driven, many legitimate. It's a game you can't win, though, I'm afraid. And the "solutions" that might outshine many others are $$$$$$$....

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