Thursday, October 22, 2009

Cabela's Adopts Webtrends Analytics 9

Webtrends, an enterprise customer intelligence company, recently announced that Cabela's Inc., a leading multichannel merchant for hunting, fishing and outdoor gear, has selected Webtrends Analytics 9 and Webtrends Marketing Warehouse to help measure and take action with the data that drives its online experience and digital marketing campaigns.

"We are excited about our new partnership with Webtrends as our Web analytics vendor. Webtrends, with its flexible architecture, allows us to integrate Web analytics into our business processes instead of having to build our business processes around a tool. This is the best fit for our analytics strategy," said Mark Thompson, Cabela's Director of E-commerce. "Researching online consumer behavior allows us to make good decisions across all channels with open access to all of our Web data, integrated with the rest of our enterprise data. Webtrends truly understands this and has built a culture to foster it."

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