Tuesday, October 27, 2009

Sterling Debuts "Always In Stock"

Sterling Commerce, a division of AT&T, today introduced Sterling Always in Stock. This new solution combines advanced cross-channel order management with seamless integration capabilities to enable retailers to improve the customer experience and preserve customer loyalty, while boosting sales and optimizing inventory efficiency.

When a customer is faced with an out-of-stock product, Sterling Always in Stock enables the sales associate or call center agent to find the desired item in the retailer’s network and the customer to choose a satisfying fulfillment method.

Sterling Always in Stock is a preconfigured solution that combines modules from Sterling Multi-Channel Selling and Sterling Multi-Channel Fulfillment with an easy-to-use interface for sales associates and call center agents to optimize the entire “save-the-sale” business process. The solution utilizes a special order process that also can accommodate "endless aisle" items. Once the transaction is complete, Sterling Always in Stock automatically triggers fulfillment from the designated location and provides complete order status visibility for the customer and the sales associate.

Note: this is a rebranding of a concept that Sterling introduced in February of last year. See this on the "Endless Aisle," a concept introduced by neXpansion almost 10 years ago.

1 comment:

Ernie Schell said...

Long time Sterling Multichannel Fulfillment customer Best Buy supported the value of solving the out-of-stock challenge, saying. "Our customer satisfaction and loyalty is much improved when we can offer multiple fulfillment options to solve an out-of-stock or make the purchase more convenient," said Chap Achen, Director of Multi-Channel Order Management at Best Buy. http://ow.ly/15XTjg

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