Thursday, March 03, 2011

Merchants Prefer mCommece Sites to Apps

Speaking on March 2 at the NEMOA Spring Conference in Boston, Bernardine Wu, founder/CEO of ecommerce consultancy FitForCommerce, said that merchants are approaching Mobile Commerce with mCommerce optimized Websites rather than SmartPhone apps, according to Multichannel Merchant magazine.

Maintaining a single mCommerce site is easier than setting up apps for multiple phone types, and "app saturation" makes the likelihood of a consumer downloading yet another app less likely, Wu suggests. Apps are useful, however, if a merchant has a specific reason for it, such as offering a game, a configuration tool, or some kind of entertainment.

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