DemandTec to Acquire M-Factor

DemandTec, "the Collaborative Optimization Network for Retailers and Consumer Product Companies" and provider of retail planning software and analytical services, has signed a definitive agreement to acquire privately-held M-Factor, a provider of predictive analytics software for marketing mix and trade investment spending.

This transaction has been approved by DemandTec's board of directors and is subject to customary closing conditions.

Through this acquisition, DemandTec's hopes to establish a more collaborative approach to marketing and trade planning to help consumer products companies better and more strategically manage marketing investments, trade strategies, pricing, assortment, and promotion plans in a way that more effectively addresses changing market conditions, consumer buying trends, and optimization of marketing funds between social media and advertising vehicles.

See also DemandTec Acquires Assets of Applied Intelligence Solutions.