Sanderson, the publicly-owned provider of multichannel retail software, has implemented its Elucid system at Beaverbrooks the Jewellers in the UK. The new system streamlines and improves operations at Beaverbrooks’s Direct business, incorporating Mail Order and Online Sales, offering faster delivery, and enhancing customer service. It also strengthens sales and marketing capabilities across the business by combining and exploiting data from all sales channels to support Beaverbrooks’s multichannel strategy.
Beaverbrooks has grown to be a true multichannel business, employing over 800 people, with 66 UK stores, an established Mail Order division, and a thriving Online channel, reports Sanderson. The Elucid system processes and fulfills all Mail Order and Online sales, increasing the number of orders dispatched per day, providing real-time inventory levels with improved stock control, and driving warehouse efficiency.
Positioned as the central hub between retail stores, head office operations, and online sales, Elucid integrates with existing retail and eCommerce systems and presents consolidated data from all sales channels. Beaverbrooks is also benefiting from improved customer data collection via Elucid CRM, which is enabling better customer profiling, targeting and buyer behavior analysis.