Monday, November 07, 2011

Paul Fredrick Implements mCommerce with Digby

Paul Fredrick has announced the launch of a smartphone optimized Website on the Digby Mobile Platform so customers can now easily and conveniently access the full range of Paul Fredrick’s clothing for men from the palm of their hands anytime, anywhere.  The mobile site complements the company’s eCommerce and catalog channels, with support for search, browse and purchase of Paul Fredrick products from any smartphone, including iPhone/iPod Touch, BlackBerry and Android devices.  

The mobile site features:   
  • Rich product photographs with additional image views          
  • Complete product descriptions        
  • Customization options          
  • Customer-submitted product ratings and reviews   
  • Sizing Information  
  • Shop by Category, Top Sellers, Big & Tall and Clearance         
  • Share to Twitter, Facebook and email            
  • A complete, ever-present site search            
  • Email signup, shipping info and order status
 “Paul Fredrick is proudly known for supplying men with quality clothing that fits their lifestyle, at an affordable price,” said Amanda Bausher, Senior Marketing Manager, Web UX of Paul Fredrick.  “We work with our manufacturers to design and directly distribute every item in our collection, and we wanted to make this available through mobile devices as well.  We are seeing rapid growth in this area and believe this will help us to better serve our valuable customers.”

Paul Fredrick is going mobile at a very opportune time.  More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones Experian Simmons recently reported in their 2011 Mobile Consumer Report.

“Paul Fredrick is known for their high quality items and eye for style, all at a fair price. We are proud to partner with them on their mobile strategy to extend these same values and rich experiences to the mobile channel,” said Dave Sikora, President and CEO of Digby.

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