Monday, February 20, 2012

Heal's Implements mCommerce Site

Heal’s, the UK’s home of modern designer and contemporary furniture, lighting and home accessories, has launched a mobile optimized Website that creates a rich shopping experience for consumers anytime, anywhere. 

Enabled through the Venda Mobile Platform powered by Localpoint Storefront from Digby, Heal’s mobile optimized site enhances their cross-channel strategy and complements their eCommerce site and six retail stores across the U.K.

 Heal’s sleek and elegant mobile shopping experience allows customers to search, browse and buy products in as little as 60 seconds when they visit  from popular mobile devices such as iPhone, Android and BlackBerry.

 Key features of the mobile optimized site include: large, rich product images with additional views, detailed product descriptions, a homepage banner, shop by category, store locator, an ever-present search bar, ratings and reviews, and social integration with Facebook, Twitter and email a friend.

“With an increasing percentage of our online traffic coming from mobile devices, enabling a mobile optimzed website was a strategic next step for us,” said Mike Traill, Head of Ecommerce at Heal’s. “The shift to mobile creates a huge opportunity for us to engage with our valuable customers on a deeper, more personal level.”

The Venda Advanced Mobile Platform is integrated with the Venda Enterprise Commerce platform. This seamless solution provides brands and retailers with a unified platform to connect with and serve their customers when mobile 365/24/7, delivering highly personalized and rich shopping experiences.

According to a recent survey by eDigitalResearch and IMRG, 40 percent of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile.

“We are excited to continue our strong relationship with Venda to create a unique and optimized mobile experience for leading UK retailers through our Digby Localpoint Platform to help them build a more personal relationship with their most loyal customers,” said Dave Sikora, President and CEO of Digby. “Heal’s is a great brand that is rich in history and we look forward to continuing to work with them to ensure the mobile channel is a long-term strategic success.”

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