Thursday, April 19, 2012
When customers walk into a maurices store to check out the latest fashions, they can now also check in with their smartphones. The retailer has introduced a new branded mobile app to help them enhance their customer’s in-store shopping experience.
The app, introduced by AT&T and developed using Digby’s Localpoint™ Mobile Platform, allows the retailer to set virtual perimeters around their stores. Once a customer has the app on their smartphone, maurices can send the shopper timely messages and offers via a push notification, alerting the user to noteworthy news about the specific store location as soon as they enter the store. Shoppers can also use the app to scan product barcodes in the store, allowing them to read product descriptions, ratings and reviews.