Wednesday, April 18, 2012

Liberty of London Implements Smart Inventory Control

A recent challenge for Liberty of London was to maintain a core SKU offering and sell short runs of original merchandise across multiple sales channels. This was difficult because a customer may secure a last piece online but the item could still be on the shelf in the London-based store where a SKU could be sold to a retail customer. The company was sensitive to the Web customer's expectation: they have placed an order based on the assumption they will receive it. 
To address these challenges, Liberty of London selected MNP (Salisbury, UK) to provide real-time inventory management for the direct channels and interface with the company's Pro Logic merchandising solution, BT Expedite, and BT Fresca eCommerce platform. MNP's ActiveSeries suite is also used to centralize customer information to help enable a marketing team to drive further sales following analysis from the buying history of customers.

MNP provides enterprise retailing solutions through its ActiveSeries platform, which specializes in multichannel  sales for inventory management, order management, CRM, and customer services.

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