The integration between Demandware Commerce and Pinterest provides retailers with a simple way to enable consumers to share product content among the more than 12 million Pinterest users via the “Pin it” button displayed on eCommerce product pages.
For retailers, the key benefits of the Pinterest Integration include:
- Attract, engage and listen to consumers while they network with friends, family, and colleagues
- Increase brand awareness and extend the commerce platform to a destination that is attracting millions of new consumers each month
- Accelerate innovation by easily integrating popular social destinations without the burden of development costs
- Enable more targeted and concise pinning of specific items down to color and size by allowing consumers to pin and share the exact SKU of the product they want