According to FirstSpirit, "Consumers increasingly tune out traditional, intrusive advertising, but they tune in to the genuine customer-focused information delivered by content marketing programs.
While content marketing can take many forms, it’s critical to not overlook one of the most important channels: the point of sale. It’s not enough to just list item sizes and prices on an ecommerce site anymore. Consumers expect to see stories and useful content side-by-side with products."
FirstSpirit quickly creates "compelling and attractive content while Demandware provides a powerful omni-channel commerce platform."
Create more content in less time
FirstSpirit CMS integrated with the Demandware Commerce platform gives editors the creative freedom and usability benefits of a CMS without forcing them to jump from system to system. Time-saving features for content creation include:
- Live preview of both online store and other content elements merged together
- Intuitive user interface with WYSIWYG editing
- Full-featured media asset management with built-in editing tools
- Tools for maintaining website structure and navigation
- Graphical workflows to streamline content development processes