While PayPal announced Beacon last September to support hands-free mobile payments for in-store shoppers, it has also recently improved its legacy online business.
According to mCommerce Daily, "Now
when people select the 'pay With PayPal' option at checkout from an
online store, the entire process of logging in and entering billing or
other information takes place on the
retailer’s site, instead of having to first go to a PayPal page."
“In addition, merchants only need to do one integration to get the same seamless checkout experience on a computer,
tablet, or smartphone,” according to Don Kingsborough, VP, retail services, PayPal, in a blog post announcing the upgrade and other developments. PayPal is testing the updated checkout system with selected partners
and will make it generally available to
large online merchants in the first half of 2014, then roll out to
small and medium-sized businesses.
Later this year the company will also
allow customers to log into a retail site with their PayPal
ID to further speed up checkout.
“If you are logged in and check
out, all of your shipping, preferences and payment information is
automatically populated. All you need to do is click
the checkout button and you're done,” stated Kingsborough. Notes mCommerce Daily, "That’s
similar to the 'Login and Pay with Amazon' service ... introduced in October to let people make purchases on other sites using their
"PayPal also announced the expansion of
Payment Code, a new capability it recently debuted that lets shoppers
use a scannable QR code or four-digit short code to pay
in-store via PayPal’s smartphone app. Already available at 1,500
locations in the U.K., the service will extend to many merchants using
the MICROS and Discover point-of-sale (POS) systems
starting in February."
Regarding Beacon, PayPal's Bluetooth Low Energy (BLE)-powered system for
physical stores that lets PayPal app users automatically check
in and pay at retail locations, Kingsborough said the company is testing
Beacon at few merchant locations in the U.S. and Australia, with more
soon joining the trial in the U.K., Canada, France and
Germany, with integration into the PayPal app expected early this year.