In an article by Calvin Azuri, TMCnet Contributor on the Five9 Outbound Call Center site, ShopSocially announced that the company has added an A/B Testing component to its eCommerce platform, which will enable retailers to measure the impact on specific metrics such as sales conversion and revenue generation from onsite social commerce modules added to their eCommerce Websites. "The move is a big leap towards addressing the challenge of quantifying the social commerce impact into tangible benefits," notes Azuri.
ShopSocially’s A/B Testing framework allows retailers to strategically channel Web
traffic, routing some users to social commerce campaigns and not
routing the other users. This will enable the retailer to
measure the impact from the social commerce campaign, since all other
aspects remain unchanged (a true A/B test). Retailers can also use the A/B
Testing framework to route users to various versions of a social
commerce campaign to measure the impact of different commercials.