GoECart is putting an emphasis on security before the holiday season begins, as the eCommerce solution provider has announced a new partnership with Kount, a supplier of fraud protection and sales-boosting technology.
With this new partnership, GoECart merchants can take advantage of Kount’s fraud protection services at a discount and without any integration barriers.
Although GoECart already offers secure, PCI-compliant and scalable solutions for B2C and B2B merchants, this new partnership adds another layer of protection, according to Manish Chowdhary, CEO of GoECart.
To provide its security services, Kount analyzes hundreds of relevant variables associated with online payment activities in real time worldwide. Kount uses this information to flag an order when components of the transaction appear suspicious, based on norms involving similar variables from other transactions. This minimizes the effort, time and volume of transactions merchants must manually review for suspected fraud.
“Public concern over fraud, data breaches and other cyber criminal activities continues to rise as millions of consumers have been exposed to identity theft, spurring online merchants to provide the best protection for themselves and the customers they serve.” said Brad Wiskirchen, CEO Kount. “Our partnership with GoECart extends the reach of our technology to thousands of merchants through fully-integrated solutions. Together we share a common goal, to help online merchants succeed by boosting sales and reducing costs and losses, especially those caused by fraud.”
Ernie Schell is Director of consultancy Marketing Systems Analysis. He has over twenty years experience consulting with direct marketing, eCommerce, and fulfillment companies in specifying, selecting, and implementing order entry, fulfillment and eCommerce systems.
Ernie was Editor of Target Marketing from 1981 to 1983. Since founding his own consulting firm, he has contributed hundreds of articles and reviews to Catalog Age, Operations and Fulfillment, Target Marketing, Catalog Success, and Multichannel Merchant magazines. He is a regular speaker at the National Conference on Operations & Fulfillment, and makes presentations at numerous other business and marketing conferences in the US and the UK.