Sanderson, the publicly-owned provider of multichannel retail software, has implemented its Elucid system at Beaverbrooks the Jewellers in the UK. The new system streamlines and improves operations at Beaverbrooks’s Direct business, incorporating Mail Order and Online Sales, offering faster delivery, and enhancing customer service. It also strengthens sales and marketing capabilities across the business by combining and exploiting data from all sales channels to support Beaverbrooks’s multichannel strategy.
Beaverbrooks has grown to be a true multichannel business, employing over 800 people, with 66 UK stores, an established Mail Order division, and a thriving Online channel, reports Sanderson. The Elucid system processes and fulfills all Mail Order and Online sales, increasing the number of orders dispatched per day, providing real-time inventory levels with improved stock control, and driving warehouse efficiency.
Positioned as the central hub between retail stores, head office operations, and online sales, Elucid integrates with existing retail and eCommerce systems and presents consolidated data from all sales channels. Beaverbrooks is also benefiting from improved customer data collection via Elucid CRM, which is enabling better customer profiling, targeting and buyer behavior analysis.
Tuesday, October 25, 2011
Wednesday, October 05, 2011
MNP Debuts StoreActive iPad Ordering Platform
Direct Commerce systems vendor MNP Media, Salisbury, UK, has announced the completion of a contract to provide Soletrader, a leading UK-based shoe retailer, with StoreActive, an integrated in-store iPad ordering solution and the newest addition to MNP's ActiveSeries.
Soletrader, which has a network of 50+ stores throughout the UK selling fashionable shoes to young men and women at value prices, prides itself on its ability to constantly and rapidly evolve its product offerings. Beyond its retail network, Soletrader has also developed a highly effective direct operation with extensive online trading.
The company determined that when a customer could not find their size in a store, shop assistants advised the customer to go online, which can also lead to loss of the sale. But if the retailer could capture the sale and fulfil the order a day or two later, the customer expectations could be managed and brand loyalty continued.
StoreActive Makes the Sale
StoreActive, designed to be tablet-independent, links a company's warehouse inventory to all retail locations to ensure all sale opportunities are captured. For SoleTrade, the system allows the sales assistant to search the customer's shoe requirements and place the order against real-time inventory. The customer can then pay via chip-and-pin, with the order shipped direct to home or work and the order record available to the customer online.
In addition the system supports capture of customer details to help build lifetime value from what was originally a transactional retail purchase.
SoleTrader selected MNP based on the vendor's proven track record of high-volume order processing and its experience providing order processing systems for multi-channel clothing retailers, which StoreActive knows first-hand as a user of the OrderActive back-office order management and warehouse management system.
Pierre D’Arbost, Managing Director, MNP Media commented, “Over recent years we have undertaken a lot of development work to ensure that our software can be easily integrated to satisfy the demands of retailers. Our clients have retail challenges that provide MNP with the opportunity to pioneer many ‘direct’ innovations. We are delighted to be partnering with Soletrader and look forward to our continued push into multi-channel retail.”
Soletrader, which has a network of 50+ stores throughout the UK selling fashionable shoes to young men and women at value prices, prides itself on its ability to constantly and rapidly evolve its product offerings. Beyond its retail network, Soletrader has also developed a highly effective direct operation with extensive online trading.
The company determined that when a customer could not find their size in a store, shop assistants advised the customer to go online, which can also lead to loss of the sale. But if the retailer could capture the sale and fulfil the order a day or two later, the customer expectations could be managed and brand loyalty continued.
StoreActive Makes the Sale
StoreActive, designed to be tablet-independent, links a company's warehouse inventory to all retail locations to ensure all sale opportunities are captured. For SoleTrade, the system allows the sales assistant to search the customer's shoe requirements and place the order against real-time inventory. The customer can then pay via chip-and-pin, with the order shipped direct to home or work and the order record available to the customer online.
In addition the system supports capture of customer details to help build lifetime value from what was originally a transactional retail purchase.
SoleTrader selected MNP based on the vendor's proven track record of high-volume order processing and its experience providing order processing systems for multi-channel clothing retailers, which StoreActive knows first-hand as a user of the OrderActive back-office order management and warehouse management system.
Pierre D’Arbost, Managing Director, MNP Media commented, “Over recent years we have undertaken a lot of development work to ensure that our software can be easily integrated to satisfy the demands of retailers. Our clients have retail challenges that provide MNP with the opportunity to pioneer many ‘direct’ innovations. We are delighted to be partnering with Soletrader and look forward to our continued push into multi-channel retail.”
Subscribe to:
Posts (Atom)
Posts
