Sunday, April 14, 2013

Order Motion Releases OMX 4.0

OrderMotion Inc., a leading cloud-based solution provider, has launched OMX 4.0, which offers new enhancements to its Order Management Solution, including dynamic kit capabilities.

Users can now customize and personalize marketing kits and offers to deliver a more personal and distinct buying experience.

With OMX 4.0, retailers are able to offer their customers the ability to order swappable items and customized items to further enhance their online shopping experience.  Continuity programs can also be customized with each shipment, providing merchandisers and marketers a dynamic and engaging process for customers.

In addition, new functionality allows Customer Service Reps (CSRs) to upsell and cross-sell new items through a “Resize” feature. Another key feature is the enhanced “Surprise and Delight” capability that allow custom configuration of standing orders to include a free gift to a customer by customer type or with a specified shipment by order number as part of a continuity program or a special offer.

OrderMotion Partners With Grand River

Grand River, Inc., a leading eCommerce developer, has formed a partnership with OrderMotion Inc., a leading cloud-based order management solution provider, to deliver eCommerce solutions to their mutual clients. 

Grand River’s services include eCommerce consulting, brand strategy, creative design, information architecture, usability expertise and system engineering. Their clients include several of Internet Retailer’s Top 500 firms and leading online merchants such as Gander Mountain, Zumiez, Steelcase, Pet Supplies Plus, Ford Direct and Lake Champlain Chocolates.

OrderMotion offers a cloud-based technology that is used to manage and integrate with eCommerce storefronts, call centers, payment processors, customer service centers, fulfillment solutions, ERPs and financial packages to provide direct-to-consumer (D2C) campaigns and order management. Their solution extends eCommerce capabilities by adding profit-generating retention tools such as auto-ship and continuity management.  With robust reporting and analytics, cross-channel self-service and CRM, as well as advanced tools for merchandise, planning & analysis (MP&A), product information management (PIM) and distributed order management (DOM), OrderMotion is a comprehensive solution that complements eCommerce platforms it works with.

“We’re excited about this partnership with Grand River,” said George Winter, vice president      eCommerce sales at OrderMotion, “and have the utmost respect for their knowledge and experience with multichannel eCommerce operations. Together we will bring our customers what we call ‘the science of retail’ – the complex mix of processes and rules that help online merchants build the seamless cross-channel experiences that power successful brands.”
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