Tuesday, February 26, 2008

Sigma Micro 4.1 Includes eCommerce Module, SaaS Option

Sigma Micro announced today the availability of SigmaCommerce 4.1, which includes a tool for building and managing dynamic Web stores coupling full eCommerce integration and back-office functionality.

Effective with this release, Sigma Micro also adds on-demand availability plus Website hosting services to its SigmaCommerce solutions platform for multi-channel direct retailers.

The architecture of SigmaCommerce 4.1 reinforces Sigma Micro's strategic commitment to mid-market direct retailers. The 26-year-old company launched SigmaCommerce in 2007 as the flagship product to deliver a comprehensive solution that centrally manages the complexities of the direct-to-consumer business.

"Direct retailers have to balance channel growth with profitability, and eCommerce represents a real business opportunity for multi-channel merchants who have yet to integrate this disparate channel into their core business." said Matt Konkle, President of Sigma Micro. "SigmaCommerce 4.1 brings an unprecedented solution that unites full back-office functionality with advanced eCommerce, call center and marketing capabilities."

The eStore Manager module enables users to build and manage dynamic Web stores within the SigmaCommerce application. The new release provides a set of site authoring tools for eCommerce management while keeping product and content management simple.

Features of the eStore Manager include:

• Real-time integration with product information and customer data in a single database
• Drag-and-drop capabilities for building, maintaining and optimizing Websites
• Dynamic control over Website content and offerings
• Ease-of-use with over 70 ecommerce controls and a preeminent CSS (Cascading Style Sheets) Editor
• 50 built-in page templates or user-created templates
• Search Engine Optimization and advanced analytics

SigmaCommerce is built entirely on the Microsoft® .Net Framework 3.0 and is available as a Web-based application. Along with its Software as a Service (SaaS) delivery model, Sigma Micro provides full hosting for Web stores built within the application.

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