Tuesday, May 06, 2008

Sigma Micro Announces SigmaCommerce 4.2

Sigma Micro has announced the upcoming availability of SigmaCommerce 4.2 for a 2008 mid-summer release. New features, functions and benefits focusing mainly on the eStore module include:

PRODUCT RATINGS, REVIEWS, BLOGS
Using Sigma Micro’s new integrated Web 2.0 partner, Last Piece Software, Product Ratings and Reviews will be available for clients to create the online customer loyalty experience that shoppers expect.

DEEP LINK URL CREATION WIZARDS
Deep Link URL Creation Wizards will allow direct retailers to integrate content with commerce for an internet e-mail or keyword marketing strategy. You can also use generated URLs and source codes in other campaign management tools such as Google Adwords, FireClick, or Yahoo! Paid Search.

FEATURED ITEMS CONTROL
The Featured Items Control provides for more automated dynamic merchandising rules to dynamically generate Hot Sellers for the Home Page and Landing Pages relevant to the category page or group page a shopper is navigating.

FRAUD MANAGEMENT CONTROL
With expanded configurability of User-defined holds, retailers can control fraud management by placing an order on hold for credit reasons, bogus addresses, specific countries, or just to monitor an operator.

MULTI-DIVISION BRANDING
SigmaCommerce 4.2 allows retailers to maintain and attach specifically branded documents and communication materials. The new Document Control allows retailers to build unique branding around each product in item detail pages to create a rich media “experience” while providing a quick way to publish return policies, how-to videos, workshops, and instruction sheets. Using the CSS Import Utility, retailers can create and import unique site themes to enhance site ranking in search engines and support shoppers with the experience they expect.

AND MORE
Last Piece Software and other 3rd-party integrations support SigmaCommerce Web 2.0 technologies for Search Engine Optimization and Web analytic tools to help increase retailer conversion statistics.

For more information, see www.sigma-micro.com

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