Tuesday, May 06, 2008

USPS, Netflix and the Postage Increase

eKey Technologies has an article by Todd Butler, President of Butler Mailing Services, Inc., that points out an apparent conflict of interest within the Postal Service that I find so outrageous that I decided to mention it here, even though it has nothing to do with direct commerce technology (only by a huge stretch). Perhaps its because when I edited Target Marketing back in the early 80s we spent a lot of time covering the USPS.... In any case, if Todd's posting is true -- and I have no reason to believe it is not -- then the upcoming rate increase (detrimental to direct merchants with catalogs) is due largely to the Postal Service granting unfair and highly questionable favoritism to Netflix in providing manual handling for its non-machinable mailers.

Todd's posting is not that long. I urge you to read it. This issue has been raised publicly before, but not in quite the context of favoritism that Todd has suggested.

1 comment:

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