Tuesday, May 26, 2009

Escalate Retail Partners With MyBuys

Escalate Retail today announced a new partnership with MyBuys, a leading provider of personalized product recommendations for online retailers.

The partnership with MyBuys provides Escalate customers with another option to the personalization capabilities of Escalate e-Commerce, allowing retailers to outsource their product recommendations to MyBuys instead of managing them in-house. Through this partnership, Escalate e-Commerce customers can quickly and easily incorporate MyBuys's personalization technology into their e-Commerce sites, as well as integrating it with the Ecometry Order Management platform.

MyBuys creates deep consumer profiles based on information that it collects directly from site visitors, and matches it with information gathered from previous in-store and online purchases. Using a patented portfolio of algorithms and real-time optimization, MyBuys determines what products and offers are most appealing to each shopper, then makes recommendations on the site and in personalized emails. According to MyBuys, the company’s clients are increasing average order value by 45 percent, improving conversion rates by 90 percent, and boosting overall online revenue five to 20 percent.

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