Acxiom Adds Social Link to E-mail Marketing

Acxiom, a leader in interactive marketing services, has introduced Impact-X™ Email 8.1, which integrates e-mail and social media while delivering marketing insights to drive improved performance for marketers as part of a major enhancement to the company's e-mail marketing platform.

Impact-X Email 8.1 includes a new share-with-social feature that allows e-mail recipients to simply click a button to post a message to their favorite social networks, without being subject to branding and registration from third-party vendors.

Additionally, sophisticated new analytics provide insights into how successful the newly created social conversations are in engaging consumers. Empowered with these new insights, marketers can segment their e-mail programs based on actual client influence and interaction with brand messages in the social channel.