Web Design Must Become Web Architecture

Scratchmedia, a Web Design firm in London, suggests that "There's a sea change going on in web design, spelling the beginning of the end for the familiar web design process.

"What we know as web design is on its way out. The process of briefing the web designer, reviewing a couple of options, implementing their best guess, and hoping for the best is ineffective and it won't be around for long.

"It's time to reinvent the discipline of web design. Web designers are faced with a challenge: to be professional web site architects, or to seek work as decorators."

Click HERE to read the rest of this insightful blog that argues that Websites must be designed to produce measurable results that support well-defined goals: two fundamental principles of direct marketing.