Monday, March 15, 2010

Twitter Announces @anywhere

Twitter has announced development of a new set of frameworks, to be called "@anywhere," for adding the Twitter experience anywhere on the web, allowing any Website to recreate Twitter's open interactions and providing what it calls "a new layer of value for visitors without sending them to Twitter.com."

Not only is Twitter's open technology platform well known, but Twitter APIs are already widely implemented. With @anywhere, however, rather than implementing APIs, site owners need only drop in a few lines of javascript to add the Twitter-like functions to their site.

Initial participating sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube.

Says Twitterblog: "Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning..... With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting."

2 comments:

Ernie Schell said...

4 Uses of B2B Marketing with Twitter @Anywhere Ad Program: http://ilnk.me/4uta

David P Himes said...

Ernie,
It's hard to say, confidently, if this is good or bad!!

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