Endicia Rebrands as DYMO Endicia

Endicia, a leader in Internet postage with more than $4 billion in postage printed, recently announced a re-branding as "DYMO Endicia."

DYMO Endicia unveiled the new branding at the 2010 National Postal Forum (NPF) show held in Nashville April 11-14.

Endicia was formed more than 25 years ago as a technology consulting company, and launched its Internet postage business in 2000. Since then, it has been at the forefront of Internet shipping and mailing technology innovations, including being the first provider to print shipping labels with postage, offer Stealth Postage, automate International Customs forms, and correct addresses over the Internet, among other features.

In 2005, it was the first to introduce a complete Web Service for printing postage-paid shipping labels and in 2006, the first to introduce a no-monthly fee mailing solution under the DYMO brand.

"Our new branding is a symbolic step, as DYMO Endicia continues to evolve ...," said Amine Khechfe, general manager for DYMO Endicia. "While the company isn't changing, the new name further showcases the integral role we play within the DYMO family of solutions. These products and services provide businesses, educational institutions and consumers with innovative and easy ways to share, manage and organize information."