New IKEA UK iPhone App To Go Global

Acknowledging the growing importance of mCommerce (particularly for promotions and customer pre-purchase reserach), home furnishings company IKEA has announced a series of new developments to their 2010 UK Catalogue iPhone app.

Following customer feedback provided at launch, IKEA redeveloped the app over a two month period, after inviting fans who had downloaded the app from the Apple iTunes Store to suggest ways the app could be improved via twitter, a phone hotline, email and on the App Store.

The latest version of the catalog app now features the most requested functionality, including:
- a search function enabling customers to select products using keywords
- bookmarking, helping customers to save pages
- contents page: a color-coded index with links to main sections

Other updates IKEA is currently investigating based on user feedback include detailed product information on-demand, functionality to find your nearest store, and information about what is in stock in your local store.

Jason Baker, IKEA UK and Ireland Marketing Project Manager said: “We’d like to say a big ‘thank you’ to everyone who downloaded, emailed, phoned and tweeted us their thoughts. Based on the success of this initiative, and fitting with IKEA’s own philosophy, we will continue listening to our customers and developing our products in line with their feedback.”

Following on from the success of the app in the UK with over 300,000 downloads in the first month, it will now be rolled out for IKEA catalogs in other countries.

Always on the lookout for practical ways to help customers with their daily routine, IKEA is still open to hearing from ways to improve the mobile version of the catalog.

The updated IKEA Catalogue 2010 UK edition is available as a free download from the Apple iTunes Store from 8 April 2010.

Customers are invited to offer further feedback by:
Twitter Hashtag: #ikeaappideas
Email: ikeaappideas@cakegroup.com
Voicemail Hotline: 44 (0)207 307 3132