Venda, the world’s largest on-demand eCommerce provider, announced that Cotton Traders has chosen the Venda eCommerce eCosystem to boost sales on its online retail channel.
The decision to invest in its online sales offering is part of the company’s strategic shift from being perceived as purely a catalogue business to one which better serves the multichannel consumer of today across store catalogue and web.
Recognising the potential of an eCommerce offering, Cotton Traders chose the Venda Enterprise eCommerce platform as it offered an easy-to-integrate and flexible solution with transparent, predictable pricing. It also has features that can be tailored specifically to the company’s catalogue-driven and promotion-led eCommerce needs. These include complex rules around promotional codes, stacked price discounts and catalogue-specific pricing.
Fran Cotton, founder of Cotton Traders and former England prop forward, said: “Venda offered a secure and scalable solution that fully supports our catalogue-driven and promotion-led ecommerce needs. Venda is Enterprise Wide PCI Tier 1 Compliant which was a key factor in our choice of partners, and will help to further build trust and confidence with our customers. Our recent sale period was significantly up on the previous year and we believe the Venda eCommerce eCosystem will enable us to create a more customer-friendly shopping experience, and certainly keep Cotton Traders at the forefront of online shopping."
Venda will handle all the maintenance, hosting, upgrades and system integration for the Cotton Traders site.
Thursday, August 12, 2010
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