A Social Media Dragonfly

Dragonflies have a unique ability to maneuver in multiple directions during flight due to the fact that their four independent wings work in unison, says Mark Smiciklas on his Intersection Marketing Blog.

"The visual below was inspired by The Dragonfly Effect – Quick, Effective, Powerful Ways to Use Social Media to Effect Social Change, written by Jennifer Aaker and Andy Smith. I love the dragonfly concept and thought it also represented the perfect metaphor for connecting the major elements of social media strategy:

   1. Social Environment
   2. Strategic Planning
   3. Tactical Implementation
   4. Ongoing Management"

Click here for Mark's blog entry.