Online Retailers Look to Improve Site Search

Internet Retailer reports that online companies in the U.K. and other areas recognize the benefit of making it easy for visitors to search for content on their Websites, with 57% saying they plan to increase spending on site search technology this year, says a new report from digital marketing consulting firm Econsultancy and Funnelback, a search engine technology and services company.

“Companies are typically increasing their investment in site search because they recognize the range of benefits that effective technology can bring to their business,” the report says.

Eighty-three percent of respondents say effective site search leads to a better user experience, 65% said it generates more site usage and 64% said it increases sales.

“Companies are typically increasing their investment in site search because they recognize the range of benefits that effective technology can bring to their business,” the report says.

When asked to name the biggest obstacles to better site search performance, respondents give the most common reasons as: having more important development priorities, lack of spending budget, lack of clear objectives for site search and poor technology.

Nonetheless, 57% of respondents say they plan to increase spending on site search this year, while 3% plan to decrease it and 40% plan to maintain the same spending level.