Wednesday, May 04, 2011

Boden Implements Autonomy's Optimost

Autonomy Corporation has announced that Boden, a leading online and mail-order clothing retailer, will be implementing Autonomy's Optimost "meaning-based" revenue optimization platform across all of its Websites. The initiative comes as a result of the bottom-line improvements already achieved through the implementation of Autonomy Optimost on Boden's Websites in the UK and USA.

Boden uses Autonomy Optimost's Multivariable Testing (MVT) solution to test virtually limitless permutations of Web content and layout of the Boden Websites in real-time and identify the versions which optimize customer behavior online. The solution optimizes virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and Web applications, as well as every content type within them, including headlines, copy, forms, images, and rich media.

As a result, Boden has experienced a dramatic and measurable improvement in the bottom-line performance of its UK and USA sites. In just one of many recent tests, Boden saw an increase of over 4.5% in revenue per visitor. Implementing Autonomy Optimost's revenue optimization solution on all its current international sites should enable Boden to extend the benefits of MVT across to its entire online presence.

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