The application, Facebook Shop, allows Demandware clients to tap the more than 600 million active users on the social network by selling directly through a branded Facebook store, usng the core merchandising data contained in Demandware Commerce for enabling consumer engagement and shopping.
The Facebook Shop prototype was developed in Demandware Labs, an experimental research center dedicated to applications and innovations that extend the core functionality of the Demandware Commerce platform. The prototype applications developed in Demandware Labs are available to Demandware clients and partners for testing and implementation, and may eventually be added to Demandware’s roadmap.
Putting It to Work
Using the Facebook Shop application, retailers can easily set up a storefront in Facebook that leverages all of the capabilities of the Demandware Commerce platform. The storefront can be fully customized to meet a retailer’s unique brand requirements, enabling the following capabilities within Facebook:
- Consumer shopping: Retailers can provide consumers with a rich shopping experience in Facebook, including inventory availability and product information delivered from the Demandware Commerce platform for display directly in Facebook
- Content slots: Retailers can easily change content images within Facebook to feature selected products, conduct promotions or display other content
- Search: Consumers can search all products included in the product pages
- Like and share: Users can like and share products with friends to create a more social shopping experience