Tuesday, May 31, 2011

CORESense Integrates Social Candy for Facebook eCommerce

CoreSense, a leading end-to-end multichannel solution provider, is partnering with Social Candy to provide CORESense clients with the ability to quickly and easily create customized, professional Facebook Fan Pages that include online shopping functions.

Social Candy provides businesses with easily implemented, cost-effective tools to create and manage effective Facebook marketing campaigns and customized, professional Facebook Fan Pages with integrate eCommerce functions. Products and their associated information, such as title, description, price and images, can be fed directly from the CORESense product catalog directly to the Fan Pages. Facebook members can browse a retailer’s products directly from the social network. If a member user likes a product, all they need do is click “Buy Now” and they’re redirected to the Retailer’s eCommerce site to complete the purchase.

 “Establishing a strong social media presence allows retailers to track feedback, trends and other shopping indicators that they can leverage to fine tune their merchandising strategies,” said Mark Gordon, CEO of Social Candy. “Now, using Social Candy, CORESense’s clients can cost effectively build and manage professional looking Facebook Fan Pages, removing the financial and technical barriers and, as a result, realize increased customer loyalty and sales.”

"Partnerships with leading retail and ecommerce application providers such as Social Candy gives our clients the same reach as the large chain stores and allows them to compete more effectively," said Chris Martin, CEO of CORESense. “We are excited to add Social Candy to our growing COREPartner program.”

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