Crutchfield is one of the few multichannel merchants who have already revamped the first generation of their mCommerce site, according to an article in Internet Retailer.
Vers. 1.0 employed transcoding from Crutchfield's eComm site, and was not truly optimized for Smartphone use. The new version was programmed in-house using HTML5, which the company is also using to redo its eCommerce platform. HTML5 allows Crutchfield to offer an mComm shipping calculator that uses the GPS technology built into smartphones to identify the customer's location and determine shipping costs as well as estimated time for delivery.
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